The Ultimate Guide to Choosing the Right Pavement Sign for Your Business

The Ultimate Guide to Choosing the Right Pavement Sign for Your Business

The Ultimate Guide to Choosing the Right Pavement Sign for Your Business

The high street is a competitive place, which means making that first impression needs to be quick and it needs to be effective. A well chosen pavement sign should draw people in, boost visibility and turn passers by into paying customers. 

But where do you start? Here's a guide to help you. 

 

 

1. Why Pavement Signs Are Essential for Business Visibility

Pavement signs, also known as A-boards or sandwich boards, are a proven way to:
- Attract foot traffic
- Highlight daily offers or promotions
- Increase brand awareness
- Stand out from nearby competitors

Whether you run a café, retail shop, salon, or estate agency, a quality pavement sign is one of the most cost-effective marketing tools available.

 

 

2. Types of Pavement Signs and Their Benefits

A-Board Signs

Classic, double-sided boards that fold out like an "A".

  • Best for: Cafés, bars, retail shops

  • Pros: Portable, easy to store, affordable

  • Tip: Chalkboard versions allow you to change your message daily.

Swing Signs

A sturdy frame with a swinging sign panel.

  • Best for: High-wind areas, shopfronts on busy streets

  • Pros: Movement catches attention, durable in tough weather

  • Tip: Great for displaying logos or permanent messages.

Forecourt Signs

Larger, heavy-duty signs often used in car parks or outside showrooms.

  • Best for: Car dealerships, petrol stations, large forecourts

  • Pros: High visibility from a distance, stable in windy conditions

  • Tip: Ideal for large promotional posters.

Flex Signs

Signs with a flexible panel that bends in the wind.

  • Best for: High-traffic areas prone to gusts

  • Pros: Wind-resistant, lightweight, low maintenance

  • Tip: Choose bold, clear graphics for maximum impact.

 

 

3. Key Factors to Consider When Choosing Your Pavement Sign

✔ Location & Weather Conditions
Is your business on a windy street? Opt for a swing or flex sign for stability.

✔ Portability
Need to bring the sign in every night? A-boards are lightweight and easy to fold.

✔ Message Flexibility
Want to change your offers daily? A chalkboard or poster-insert sign is ideal.

✔ Size & Visibility
Ensure your sign is large enough to grab attention but not obstruct pathways.

✔ Branding Opportunities
Printed signs with your logo help reinforce your brand identity.

 

 

4. Top Tips for Getting the Most from Your Pavement Sign

  • Keep Your Message Simple: Short, clear text grabs attention quickly.

  • Use Bold Colours: High-contrast designs are more noticeable from a distance.

  • Update Regularly: Rotate promotions or messages to maintain interest.

  • Position Strategically: Place your sign where foot traffic naturally flows.

 

 

5. Common Mistakes to Avoid

  • Cluttered, hard-to-read messages

  • Signs too small to be noticed

  • Poor quality signs that fade or break easily

  • Obstructing public footpaths — always check local regulations

 

 

6. Final Thoughts: The Right Pavement Sign Pays for Itself

Pavement signs are like a silent sales person, working for you 24/7. By choosing the right one, you can increase foot traffic to your store, enhance your brand's visibility and boost overall sales. These factors make pavement signs a very cost effective method of marketing. 


 

 

Looking for the Perfect Pavement Sign?

Check out the pavement signs on our shop. 

 

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