There are so many options to choose from when it comes to business signage, so choosing the right sign can be overwhelming and daunting. But get this decision right, and you create a powerful way to reflect your brand identity, drive more foot traffic and create a strong first impression.
Lets take a look at the type of signs available to see which would be best for your business.
1. Shopfront Signs – Make a Bold First Impression
If you have a physical store or business premises, your shopfront sign can be a powerful marketing tool. It should clearly display your business name and logo, be visible from a distance, and match your brand’s identity.
]Best for:
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Retail stores
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Salons and barbers
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Coffee shops and takeaways
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High street businesses
Pro Tip:
If your business operates at night, consider adding illumination. LED-lit signs make your shop business stand out, day or night amongst competitors.
2. Pavement Signs – Attract Passing Customers
Pavement signs (also called A-boards) are also a simple but powerful way to catch attention at street level. They can be used to advertise promotions, highlight new products, or simply direct people through the front door.
Best for:
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Cafés and restaurants
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Boutiques
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Pubs and bars
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Event venues
Pro Tip:
Its best to keep messages short but eye catching - for example, “Today Only! 2 for 1 on Latte’s” or “Haircuts – Walk-ins Welcome.”
3. Illuminated Menu Cases – Showcase Your Offerings 24/7
Are you in the food or hospitality business? Well then a menu display case is a must. These let people browse your menu without even stepping inside — especially important after dark.
Best for:
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Restaurants and takeaways
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Hotels and guesthouses
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Bars and pubs
Pro Tip:
Go for an illuminated case to keep your menu readable and attractive all day and night. Weatherproof options are essential for outdoor use.
4. Indoor Signs – Reinforce Your Brand
Once customers walk through your door, signage doesn’t stop mattering. Indoor signs like directional displays, branded wall graphics, or promotional signs help guide visitors and enhance your space.
Best for:
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Offices and co-working spaces
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Beauty salons
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Gyms and fitness studios
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Shops and showrooms
Pro Tip:
Keep indoor signage clean and consistent with your brand colours, fonts, and tone of voice.
5. Temporary/Event Signs – Flexible and Functional
Running a pop-up shop? Attending a market or exhibition? You’ll want signage that’s lightweight, portable, and easy to set up. This is where roll up banners come in.
Best for:
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Market stalls
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Events and trade shows
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Seasonal promotions
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Construction sites
Pro Tip:
Consider PVC banners for quick and professional signage that’s easy to transport and reuse.
So, What’s the Best Sign for Your Business?
That depends on your space, industry, goals, and audience. But one thing is certain: good signage is an investment in your brand’s visibility and success.
Still unsure? We're happy to help!
Get in touch for a free design consultation, and we’ll recommend the best solution for your business.